{"id":2785,"date":"2021-12-20T15:13:58","date_gmt":"2021-12-20T06:13:58","guid":{"rendered":"https:\/\/ptcgic.creatures.co.jp\/?post_type=column&p=2785"},"modified":"2023-08-29T20:24:27","modified_gmt":"2023-08-29T11:24:27","slug":"article-4","status":"publish","type":"column","link":"https:\/\/test.ptcgic-cr.com\/en\/column\/article-4\/","title":{"rendered":"Pok\u00e9mon Trading Card Game: Enjoyed Around the World"},"content":{"rendered":"\n
\n
\"\"<\/figure>\n
\n

Atsushi Nagashima<\/strong><\/p>\n

Creatures, Inc.
\nPok\u00e9mon TCG Development Division, Game Director<\/strong><\/p>\n<\/div>\n<\/div>\n

<\/p>

He is involved in designing and defining the game environment and system, directing all products, and the game as a whole.<\/p>

<\/p>\n\n\n\n

\n
\"\"<\/figure>\n
\n

Barry Sams<\/strong><\/p>\n

The Pok\u00e9mon Company International
\nVice President, Trading Card Game<\/strong><\/p>\n<\/div>\n<\/div>\n

<\/p>

He is responsible for business strategy and product development related to the Pok\u00e9mon TCG in all regions outside of Asia. He also oversees product planning, marketing, and logistics outside of Japan together with The Pok\u00e9mon Company, GAME FREAK, and Creatures.<\/p>

<\/p>\n\n\n\n

What is The Pok\u00e9mon Company International?<\/strong>
\nThe Pok\u00e9mon Company International, a subsidiary of The Pok\u00e9mon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pok\u00e9mon Trading Card Game, the animated TV series, home entertainment, and the official Pok\u00e9mon website.<\/p>\n\n\n\n

Twenty-Five Years of the Pok\u00e9mon TCG from a Development Perspective<\/h3>\n\n\n\n

Q<\/strong>: The Pok\u00e9mon TCG was first released in 1996 and celebrated its 25th anniversary in 2021. What have those 25 years been like?<\/p>\n\n\n\n

Nagashima<\/strong>: I’m really grateful that players have been enjoying the Pok\u00e9mon TCG for such a long time. It\u2019s incredible that the game has continued to be popular for so long. However, I haven\u2019t been involved as director for all 25 years. At first, several creators\u2014including Tsunekazu Ishihara, President and CEO of The Pok\u00e9mon Company\u2014established the foundation of the game. We have cherished these fundamental aspects of the Pok\u00e9mon TCG and have continued to challenge ourselves to constantly add new stimuli to the game without changing the basic rules. Thanks to these cumulative efforts, fans still play with and collect cards to this day.<\/p>\n\n\n\n

Q<\/strong>: So, these 25 years have been remarkable?<\/p>\n\n\n\n

Nagashima<\/strong>: Exactly. The Pok\u00e9mon TCG was developed in Japan and launched in the United States in 1999. Now, seeing people enjoy the Pok\u00e9mon TCG all over the world is deeply moving.<\/p>\n\n\n\n

Q<\/strong>: What do you think has made the Pok\u00e9mon TCG so appealing to players for so long?<\/p>\n\n\n\n

Nagashima<\/strong>: First of all, a huge reason is the love for the Pok\u00e9mon franchise, which has continued to spread since its first appearance as a video game. Another reason behind the Pok\u00e9mon TCG’s popularity is that the basic rules of the game have remained consistent over time. Because of this, even if someone stops playing the game for a while, they can come back to it and still know how to play. And now, 25 years after the game\u2019s inception, it has evolved into a multigenerational game that parents play together with their children. Moms and dads who have played in the past can explain the rules to their children, who in return can keep their parents up to date on the latest Pok\u00e9mon news. The game has managed to evolve into a phenomenon that can bring different generations together.<\/p>\n\n\n\n

Q<\/strong>: It’s wonderful that a game would evolve in such a way!<\/p>\n\n\n\n

Nagashima<\/strong>: The Pok\u00e9mon TCG is an analog game that uses physical cards. You can play with another person sitting in front of you, talking with you as you battle. In turn, the communication between players deepens their attachment to the cards. I believe that communication and attachment are two of the most important elements of the Pok\u00e9mon TCG.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Q<\/strong>: What kinds of things do you usually keep in mind when developing the Pok\u00e9mon TCG?<\/p>\n\n\n\n

Nagashima<\/strong>: There are many ways to enjoy the Pok\u00e9mon TCG: opening a pack, appreciating the illustrations, collecting cards, building decks, using your deck to play against other people, and so on. In other words, the game\u2019s developers have tried to weave fun into every stage of the TCG experience. I always focus on making the fans happy. As I develop the game, I make sure to take into account and respect all the different ways in which it can be enjoyed. As a result, I don\u2019t want to force people into dueling if that isn’t what they want to do. I want everyone to be able to find their own way to enjoy the game.<\/p>\n\n\n\n

Q<\/strong>: The Pok\u00e9mon TCG is played throughout the world. What do you think made it as popular overseas as it is in Japan?<\/p>\n\n\n\n

Nagashima<\/strong>: As I mentioned earlier, the game provides a variety of ways for people to have fun. I believe that this way of enjoying the game is universal, and that is why it has been accepted by fans overseas.
\nAnother major reason is the masterful localization. With the help of our localization staff, we have established a method to optimize and deliver products originally developed in Japan that take our audience\u2019s cultural differences into account.<\/p>\n\n\n\n

\"\"\/
Even products that contain exactly the same cards have different packaging in Japan and North America.<\/figcaption><\/figure>\n\n\n\n

Q<\/strong>: What do you try to keep in mind to help develop a game that can be enjoyed all over the world?<\/p>\n\n\n\n

Nagashima<\/strong>: Our developmental philosophy is based on the belief that the Pok\u00e9mon TCG is a communication tool able to connect you with anyone else in the world. The text on the cards is translated according to the country of release, but their content is the same everywhere. In other words, even if the language is different, the illustrations, attacks, and effects that make up each card are the same. Unifying the rules in this way allows fans from different countries to play against each other. At the Pok\u00e9mon TCG World Championships, players of many ages, both children and adults, use cards in their own languages to battle. I’ve personally seen a lot of players having fun during a match despite speaking entirely different languages. This is why I believe the Pok\u00e9mon TCG is a communication tool that can connect everyone.<\/p>\n\n\n\n

Q<\/strong>: As the Game Director, are there any card illustrations that have left a particularly strong impression on you?<\/p>\n\n\n\n

Nagashima<\/strong>: The first thing that comes to mind are the illustrations from the Pok\u00e9mon TCG: XY\u2014Furious Fists expansion. This expansion is based on a fictional Pok\u00e9mon tournament. We came up with a whole background scenario for the tournament, including the stages and the battle pairings. For example, in the background of the Magmortar card, you can see an Electivire battling. We imagined them as if they were fighting together as a pair. The background of the Machop card features some posters with the tournament brackets. These details help portray the tournament as it is being held.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cMagmortar<\/a>\u201c Illustrator: PLANETA
\nAs seen in the XY\u2014Furious Fists<\/i> expansion.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cMachop<\/a>\u201c Illustrator: Kouki Saitou
\nAs seen in the XY\u2014Furious Fists<\/i> expansion.<\/p>\n\n\n\n

The illustrations that impressed me the most after those are the ones from XY\u2013BREAKthrough<\/i>. In this expansion, we used the illustrations to hint at the backstory plot that we had come up with. Using Mewtwo\u2019s Mega Evolution into Mega Mewtwo X and Mega Mewtwo Y, we created a timeline where events from different pasts and futures collide, leading both Mewtwo to encounter each other. This is why the illustrations on the expansion\u2019s cards include some old-looking backgrounds and others from a futuristic town. We asked the illustrators to base their work on this story that we had prepared. It was an experiment of sorts.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/
For example, in the XY\u2013BREAKthrough<\/em> expansion, the Chespin card at the top above shows a background set in the past, while the one below shows a background set in the future.<\/figcaption><\/figure>\n\n\n\n

\u201cChespin<\/a>\u201c Illustrator: Megumi Mizutani
\nAs seen in the XY\u2014BREAKthrough<\/i> expansion.<\/p>\n\n\n\n

Q<\/strong>: So, the game design and story influence the illustrations?<\/p>\n\n\n\n

Nagashima<\/strong>: I often make a request for the production of a particular illustration based on a new attack we’ve come up with. When the effect of a move and the illustration are connected in this way, it contributes to the make-believe aspect of the game, making players feel like they are really making their Pok\u00e9mon use a certain attack. Ideally, our goal is to make the player want to shout the name of each attack as they use it. A good example is the Pikachu & Zekrom-GX attack Tag Bolt-GX found in Sun & Moon\u2014Team Up. Since it is a TAG TEAM, we carefully considered all the possible Pok\u00e9mon combinations. Would these two Pok\u00e9mon be together? What kind of moves would they use if they did? We began by asking ourselves these questions, and then we decided things such as the attack is used by Pikachu but it’s originally Zekrom’s. We have woven numerous details into a single card.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cPikachu & Zekrom-GX<\/a>\u201c Illustrator: Mitsuhiro Arita
\nAs seen in the Sun & Moon\u2014Team Up<\/i> expansion.<\/p>\n\n\n\n

Q<\/strong>: You said that a card\u2019s attacks sometimes influence the illustrations. Does the opposite hold true as well?<\/p>\n\n\n\n

Nagashima<\/strong>: When I\u2019m stuck during the development of the attacks, I sometimes draw on my pen tablet to come up with new ideas. The incredible quality of the card illustrations also motivates me to work harder on the attacks any time I see how cool they end up looking.<\/p>\n\n\n\n

The Appeal of the Pok\u00e9mon TCG Throughout the World<\/h3>\n\n\n\n

Next, we will talk to Barry Sams, who is responsible for the team that adapts TCG products for players all around the world (including North America) after their original development by Creatures.<\/p>\n\n\n\n

Q<\/strong>: The Pok\u00e9mon TCG was first released in the United States in 1999, and has since expanded to other countries outside of Japan. In how many languages is the game currently available?<\/p>\n\n\n\n

Sams<\/strong>: The Pok\u00e9mon Company International (TPCi) oversees the Pok\u00e9mon TCG outside of Asia (in North and South America, Europe, Australia, and New Zealand). So far, the Pok\u00e9mon TCG has been translated into 13 languages and released in 76 countries and regions.<\/p>\n\n\n\n

Q<\/strong>: What do you think makes the Pok\u00e9mon TCG so appealing that it has spread to so many countries? And how would you explain its popularity among people of so many different nationalities?<\/p>\n\n\n\n

Sams<\/strong>: Similar to the Pok\u00e9mon brand overall, the Pok\u00e9mon TCG has universal appeal. The diverse Pok\u00e9mon, stunning artwork, element of collectability, welcoming community, and other aspects resonate across a variety of countries and cultures. The interest in Pok\u00e9mon cards combined with other brand pillars, such as video games and animation, give our employees and partners confidence that Pok\u00e9mon will continue to be popular year after year. It has also helped to expand the brand by having employees that understand the local markets dedicated to supporting each region.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Q<\/strong>: Is there any illustration or card that gathered a lot of attention overseas? And if so, why?<\/p>\n\n\n\n

Sams<\/strong>: One great thing about Pok\u00e9mon and the Pok\u00e9mon TCG is how every fan has a favorite Pok\u00e9mon and region based on when they began their Pok\u00e9mon journey. So, we see excitement for a variety of cards. Most recently, the Shiny Pok\u00e9mon cards within our Hidden Fates (released in August 2019) or Shining Fates (released in February 2021) expansions created a lot of buzz amongst our fans similar to the excitement of encountering Shiny Pok\u00e9mon in Pok\u00e9mon GO or the Pok\u00e9mon Sword and Pok\u00e9mon Shield video games on Nintendo Switch, which are rare occurrences. I also heard a lot of positive feedback from the community regarding the TAG TEAM Pok\u00e9mon-GX cards featuring multiple Pok\u00e9mon during the Sun & Moon Series, like the stained-glass Moltres & Zapdos & Articuno-GX card. In our most recent expansions, the alternate-art cards have received a lot of positive attention. One of the recent favorites was the sleeping Tyranitar V card, featuring Pignite in the background, from the Sword & Shield\u2014Battle Styles expansion.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u201cMoltres & Zapdos & Articuno-GX<\/a>\u201c Illustrator: HYOGONOSUKE
\nAs seen in the Sun & Moon<\/i> Series Black Star Promo cards.<\/p>\n\n\n\n

\u201cTyranitar V<\/a>\u201c Illustrator: HYOGONOSUKE
\nAs seen in the Sword & Shield\u2014Battle Styles<\/i> expansion.<\/p>\n\n\n\n

Q<\/strong>: Is the number of worldwide players increasing? If so, why?<\/p>\n\n\n\n

Sams<\/strong>: Driven by the excitement of Pok\u00e9mon cards and the brand\u2019s 25th anniversary, the Pok\u00e9mon TCG has received record levels of interest in all TPCi markets. I believe the excitement has also been fueled by consistently high-quality cards, expansions, and products; our focus on making it easier to play the game; and that Pok\u00e9mon has become multigenerational. We hear and witness more stories of fans who grew up with the brand now sharing their love and passion for Pok\u00e9mon with their own children.<\/p>\n\n\n\n

Q<\/strong>: Is there any particular event that left an impression on you regarding the game\u2019s international reception?<\/p>\n\n\n\n

Sams<\/strong>: There are two topics that immediately come to mind over the past couple of years. First of all, I have been overwhelmed by the positive response to the release of the Pok\u00e9mon Trading Card Game Battle Academy, which received the Game of the Year award at The Toy Association\u2019s 2021 Toy of the Year Awards, as well as other play-focused products, like League Battle Decks1 and the Trainer\u2019s Toolkit2. It has confirmed that our teams\u2019 and partners\u2019 hard work to make the Pok\u00e9mon TCG more accessible has been well received by our fans, and it motivates us to continue to make better products.<\/p>\n\n\n\n

\"\"\/
Battle Academy is a product aimed at beginners and families. It contains everything that is needed to enjoy a Pok\u00e9mon TCG battle.<\/figcaption><\/figure>\n\n\n\n

1<\/sup> League Battle Deck: A pre-built deck that contains powerful Pok\u00e9mon and Trainer cards.
\n2<\/sup> Trainer’s Toolkit: A product aimed at players who want to build their own decks that includes widely used Trainer cards, condition markers, card sleeves, and more.<\/p>\n\n\n\n

Secondly, I have heard many fans refer to this time as the \u201cgolden age\u201d of the Pok\u00e9mon TCG in refence to all aspects of the game coming together in such an intriguing way; diverse products, interesting expansion themes, deep card sets, special card treatments, and\u2014most importantly\u2014stunning illustrations. Given that each card is a small piece of art, it makes it less surprising how desired Pok\u00e9mon TCG cards have been recently.<\/p>\n\n\n\n

Conclusion: A Message to the Applicants<\/h3>\n\n\n\n

Q<\/strong>: What would you like to say to the Pok\u00e9mon Trading Card Game Illustration Contest 2022 applicants?<\/p>\n\n\n\n

Nagashima<\/strong>: In developing the Pok\u00e9mon TCG, our challenge has always been improving the game while respecting its foundation. We do not plan to change this approach. Now that people from all over the world can play the Pok\u00e9mon TCG, we want it to evolve and take a step or two forward. I would like to encourage applicants to try and create illustrations so effective that they can make people who aren\u2019t into the game want to play as well, improving the Pok\u00e9mon TCG\u2019s popularity together with us. I basically want you to lend us your talent! (Laughs)<\/p>\n\n\n\n

Sams<\/strong>: With this contest, applicants have the opportunity for their illustration to be viewed all over the world. I continue to be in awe of the passion and size of the Pok\u00e9mon community worldwide, and I am excited that we are able to expand to the United States for this contest while seeing new perspectives of the Pok\u00e9mon we know and love.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Composition and text: Shusuke Motomiya (One-up) Photos: Kayoko Yamamoto<\/p>\n","protected":false},"excerpt":{"rendered":"

Atsushi Nagashima Creatures, Inc. Pok\u00e9mon TCG Development Division, Game Director He is involved in designing and defining the game environment and system, directing all products, and the game as a whole. Barry Sams The Pok\u00e9mon Company International Vice President, Trading Card Game He is responsible for business strategy and product development related to the Pok\u00e9mon […]<\/p>\n","protected":false},"featured_media":4922,"template":"","meta":[],"yoast_head":"\nPok\u00e9mon Trading Card Game: Enjoyed Around the World - Column - Pok\u00e9mon Trading Card Game Illustration Contest 2024 - PTCGIC2024<\/title>\n<meta name=\"description\" content=\"Pok\u00e9mon Trading Card Game: Enjoyed Around the World - Column - Pok\u00e9mon Trading Card Game Illustration Contest 2024 - PTCGIC2024 Official Website. This year, the contest will be open to applicants from six countries, and centered around the theme of drawing magical Pok\u00e9mon moments. 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